Website Recovery & Development, Content Management System, Bespoke Database, Email Marketing & Members’ Area

BTF Partnership LLP

BTF LLP

About the Client

The BTF Partnership LLP are an independent firm of Chartered Surveyors who aim to meet 100% of their clients’ needs by providing a uniquely comprehensive service. A local solution that is versatile, effective and genuine.

With a Commercial Lettings office in Canterbury and Rural offices in Challock, Kent and Heathfield, East Sussex, BTF provide a trusted service to the Business and Agriculture sectors as well as providing a rural Estate Agency.

What the Client Needed

Our work with BTF began with an urgent problem. Their bespoke, database-driven website had been taken offline and their developer was no longer returning their calls. They needed someone to recover what was there, get the website working again and give them a dependable point of contact moving forward.

We salvaged the existing MySQL database and rebuilt the front end to match the original design, restoring a website that supported both their Commercial and Rural offices across Kent and East Sussex. This gave BTF a practical starting point from which we could develop the site around their changing needs.

A subsequent rebuild began with designs supplied by an external design house. When those designs proved unsuitable for the site’s requirements, we brought the design work in-house, working through the practical details with BTF to make sure the website could do what they needed. Several revisions followed over the course of our relationship, adapting the site as their requirements developed.

Using Tektonic’s Content Management System, BTF staff could upload property details and imagery themselves. An auction module highlighted forthcoming events, made catalogues available to download and automatically archived past auctions. We also provided a restricted area for members of BTF’s 50 Club, giving them access to news briefings, legal information and up-to-date advice.

Our work extended beyond the website to email marketing and the contact data behind it. BTF needed a better way to bring together Outlook contacts held by different members of staff and use that information to reach the right audiences. We built a bespoke contact database that consolidated those contacts and allowed BTF to select groups based on the information held, then design and target email campaigns around them.

What started as getting a website back online grew into an ongoing working relationship. From recovering the original database to developing the website and supporting more targeted communications, our role has been to understand what BTF needs, work through the challenges and build practical systems that fit the way their team works.

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